Universal Chooses Designer for N. Texas Theme Park

Architecture firm Gensler has apparently been chosen to design the $550 million Universal Studios theme park along the Dallas North Tollway in northwest Frisco. While Universal has not formally commented on the matter, the Austin Business Journal reports that multiple sources connected to the project say it’s headed Gensler’s way.

The park will include four or five different “lands” themed around Universal Studios characters and films. It will have rides, shows, a 300-room hotel, restaurants, shops and other typical amusement park amenities.

The theme park will be part of the Fields development, a more than 2,500-acre masterplanned project in Frisco that also includes the PGA of Americas headquarters, the Omni PGA Frisco Resort, two 18-hole PGA championship golf courses, and thousands of high-end residential units ranging from luxury single-family to apartments and condos.