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Union Square Adds 40 Ground-Floor Businesses in 2022

Union Square-14th Street welcomed 40 new ground-floor businesses in 2022, with an especially strong fourth quarter representing 30% of the year’s openings, the Union Square Partnership reported. Of the new additions, the majority include food + drink establishments (47%), from sit-down bars and restaurants like Reyna New York and P.F. Chang’s flagship NYC location to popular fast-casual newcomers Sweet Chick, Pila de Boba,and Hutch & Waldo.  

The Urbanspace Food Hall at Zero Irving, which opened in December, introduced 13 new purveyors to the 14th Street food scene. Retailers, comprising 33% of new businesses, included the return of family-operated Ariston Flowers & Café, and national brands Allbirds and Warby Parker.  

According to Placer.ai estimates, domestic foot traffic reached 93% of 2019 levels this past December, and according to the MTA, subway ridership at the Union Square-14th Street station reached 73% of 2019 levels, the second highest ranking station in Manhattan. 

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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