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Chicago & Midwest  + Retail  | 

Ulta, Target Will Partner on Hundreds of Mini-Stores

Bolingbrook, IL-based Ulta Beauty and Minneapolis-based Target Corporation have formed a strategic, long-term partnership for Ulta to open mini-stores inside Target locations. Ulta Beauty at Target will debut at more than 100 Target locations starting in 2021, with plans to scale to hundreds more over time, the two companies announced.

“Ulta Beauty at Target reflects further evolution in our omnichannel strategy, rooted in unlocking the potential of our physical and digital footprints, creating more seamless shopping opportunities for our loyal guests and continuing to lead the beauty industry,” said Ulta CEO Mary Dillon. “More than ever before, now is the time for innovation in retail.”

Target and Ulta said the planned locations will complement Ulta’s current store footprint, introducing new guests to the brand and building on Target’s existing assortment of beauty options. Shares of both retailers were up Tuesday on the news.


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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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