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New York & Tri-State  + Midtown New York  + Retail  |  August 1, 2019
Paul Bubny
By: Paul Bubny

Ulta Beauty Gets Herald Square Storefront via SL Green

SL Green Realty Corp. has signed beauty retailer Ulta Beauty to a 12,040-square-foot lease at 2 Herald Square. The REIT acquired the leasehold on the 369,000-square-foot mixed-use property in May 2018.

“This new partnership with Ulta Beauty, considered one of the most popular shopping destinations, demonstrates the strength of the Herald Square submarket and further attests to the importance of a brick-and-mortar presence in New York City as part of an overall retail strategy,” said Brett Herschenfeld, managing director at SL Green.

“I am proud that in only 16 months since acquiring this property, our business plan has been executed and the retail is now 100% leased,” he added.

A Colliers International team of Patrick Breslin and Kenny Yip represented Ulta on the transaction. RKF’s Ariel Schuster, Ross Berkowitz, Jason Wecker and Mitch Heifetz advised SL Green.

For comments, questions or concerns, please contact Paul Bubny

Read More News Stories About: SL Green Realty Corp
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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).
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