UCSF Moves Forward on New Research and Academic Building
The University of California San Francisco (UCSF) has selected HGA and Snøhetta to design the new research and academic building on its Parnassus Heights campus. The Parnassus Research and Academic Building, known for now as the PRAB, will anchor the west end of the campus and replace UC Hall, UCSF’s oldest building at Parnassus Heights, which was built as the University of California’s first hospital in 1917.
The estimated $700 million project will include the building as well as improvements to Parnassus Avenue, extending Fourth Avenue, creating a new promenade and loading dock, the demolition of UC Hall, and the initial components of an energy center. The center will ensure UCSF can install new infrastructure when energy technology changes down the road.
This is one phase of a comprehensive planning process that is underway for a major renovation and expansion of the campus in the next decade.
Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM.
In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.
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