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UCLA Team Takes Home Coveted Silver Shovel for The Boulevard

UCLA Team Takes Home Coveted Silver Shovel for The Boulevard

The UCLA graduate student team took home the coveted Silver Shovel for its winning proposal at the 24th NAIOP SoCal USC-UCLA Real Estate Challenge held earlier this month. At each competition, five-member graduate student teams from the Ziman Center of Real Estate at UCLA’s Anderson School of Business and the Lusk Center at USC’s Marshall School of Business and Price School of Public Policy competed to determine the highest and best use for a unique parcel.

The Challenge project was a 1.46-acre urban infill site with extensive frontage along Beach Boulevard in the center of Huntington Beach. The winning proposal, “The Boulevard at Huntington Beach”, was a 175-unit age-restricted (55-plus) apartment community as presented by UCLA students Lucas Jones, Charlie Lee, John Richards, Max Richley and Cheng Zhang.

Named in honor of the historic Beach Boulevard on which the property sits, The Boulevard proposed much-needed rental housing in a highly desirable area, while aligning with the explosive population growth of older adults who are increasingly looking to downsize and rent.

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About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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