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National  + Retail  | 

U.S. Retail Sales End 2024 with Lower Monthly Gains

U.S. retail sales rose 0.4% to end 2024 following an upwardly revised gain of 0.8% in November, the Census Bureau reported Thursday. Economists polled by Reuters and Bloomberg had projected a 0.6% increase for December. 

Total sales last month reached $729.2 billion, a 3.9% increase year-over-year. Annual growth for 2024 was 3%. 

If the headline figure was less than economists expected, then the control group figure was higher. The control group excludes volatile categories such as auto sales and building materials, and came in at 0.7% for the month, above the consensus forecast of 0.4%.  

Coupled with a stronger than expected employment report for December, the retail sales results led some economists to revise their fourth-quarter GDP estimates upward and to question the outlook for more rate-cutting by the Federal Reserve. 

“No one can make a case that the Fed has any urgent need to cut interest rates from this retail sales report,” Carl Weinberg, chief economist at High Frequency Economics, told Reuters. “No push from monetary stimulus is needed with the economy already at full employment.” 

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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