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National  + Retail  | 

U.S. NAFTA Exit to Cost Retailers $15.8 Billion Near-Term

By Dennis Kaiser

The price tag of exiting NAFTA could reach $15.8 billion for retailers. A new study authored by A.T. Kearney, a global strategy and management consulting firm, quantifies the impact of a potential U.S. withdrawal from the treaty, and outlines what changes retailers should expect in the event that the country exits from the pact.

The report titled, “How NAFTA Affects US Retail,” detailed how the American retail landscape is in danger of being undercut. It quantified direct and indirect margin impact across all sectors of retail, including food and beverage, electrical and appliances, pharma, auto parts, household goods, and apparel and footwear.

A.T. Kearney’s Johan Gott, co-author of the study, says, “The three macro areas we researched were tariff increases, reduced consumer spending, and lost jobs, each and collectively amounting to losses of billions of dollars and displaced lives. Retailers in different sectors would be affected in different ways, even from product to product. But bottom line, the impact will extend to millions of products imported into the U.S.”

The retail industry imports $182 billion of goods from NAFTA partners, and the added tariffs and reduced margins would hit retailers hard. Additionally, the study quantified the impact on retail employment, projecting losses of over one hundred thousand jobs within the next three years.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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