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TX Restaurant Association Partners with Axial Commerce

Texas Restaurant Association (TRA) has partnered with Axial Commerce, a software solution that drives restaurant sales and controls expenses. Launched in 2017 in Austin, Axial Commerce gives real-time insights by compiling existing point of sale data and sharing it in context of historical averages.

Use of Axial Commerce by current restaurant clients has directly resulted in decreased employee turnover and increased profits. Current clients of Axial include El Arroyo, Chicken Express, Johnny Rockets, Sugar Factory and Liberty Kitchen.

“Axial has been a game changer for my restaurants,” said Lloyd Sugarman, who operates Johnny Rockets and Sugar Factory, a national multi-unit concept with a blended service model and retail component. “We are all looking at the same information and my managers are able to focus on the fundamentals of driving sales, and controlling labor and purchases.”

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About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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