PredictHQ recently released Demand Impact Report: The Great Hospitality Recovery of 2021. The report shows the impact of large events on hotels and accommodations as cities reopen and events reschedule.

The report analyzes the return of the types of live events that are the biggest hospitality demand drivers: large-scale events that are likely to draw crowds from out of town and take place during multiple days. The topline results show a steady and accelerating recovery for the hospitality industry, but one that is not evenly distributed across major markets. That is, Las Vegas and Austin are nearing 2019 levels while San Francisco and New York are lagging behind.

“We expect hotels and accommodations to see big surges in customer demand in September as more large events are rescheduled,” said Campbell Brown, CEO at PredictHQ. “Recovery varies widely by city, state and country due to COVID-19 rates and restrictions, and our data shows the hospitality industry can expect fluctuating degrees of demand by location. There is no playbook for navigating recovery following a global pandemic, and without sophisticated data modeling that blends a full spectrum of real-time signals, businesses are flying blind.”

Austin is at 94 percent recovered: The state capital started off 2021 much like other cities, at near zero through April. However, from May to August, Austin returned to something resembling normal before a giant spike is expected in September and October. With the upcoming United States Grand Prix combined with all the surrounding Formula 1 events, Austin is likely to have well over 1.25 million potential accommodations guests.