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Tuesday Morning Names Fred Hand as New CEO

Dallas-based Tuesday Morning has named Fred Hand its CEO and a member of the board of directors effective May 17, 2021. Hand is an off-price retail executive veteran, most recently serving as chief operating officer of Burlington Stores Inc.

“After a comprehensive search for a new CEO and interviews with several high-quality candidates, we are confident Fred is the ideal choice to lead Tuesday Morning’s future growth,” says Sherry Smith, chairperson of the board. “Fred is an exceptional retailer with outstanding operating, merchandising and leadership skills, and importantly has a deep understanding of the off-price business model. His record of strong leadership at Burlington and extensive experience at other leading retailers will be instrumental in driving long-term value for Tuesday Morning.”

Prior to joining Burlington, Hand served as senior vice president, group director of stores of Macy’s Inc. from March 2006 to February 2008. From 2001 to 2006, Hand served as senior vice president, stores and visual merchandising of Filene’s Department Stores. Hand held various other positions at the May Department Stores Company from 1991 to 2001.

Hand’s appointment follows the previously announced transition of Steven Becker, who will step down from his role as CEO and director. Becker will continue to serve in a consultancy role until September 30, 2021 to ensure a smooth transition.

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About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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