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TricorBraun Partners with How2Recycle to Expand Packaging Options

TricorBraun Flex, the flexible packaging division of global packaging leader TricorBraun, has partnered with standardized recycling labeling system How2Recycle, enabling TricorBraun Flex to offer additional recyclable packaging options for customers. TricorBraun Flex joins How2Recycle with PolyRecycle, a pre-approved, flexible polyethylene film packaging material.

Variations in recycling programs, unclear labeling and inaccurate recyclability claims can make recycling a challenge for consumers. How2Recycle is a standardized labeling system includes clear and concise information on how consumers should prepare packaging for disposal, including its recyclability, any preparation needed, and any delineation between different packaging components.

TricorBraun Flex’s PolyRecycle, which works well with dry, free-flowing products with low barrier requirements such as specialty food, pet treats and powders, is available now and pre-qualified for store drop-off by U.S. consumers and curbside in Canada. Brands must be a member of How2Recycle and submit a request in order to utilize this labeling system.

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About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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