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Travel Oregon Launches First Out-of-State Advertising Campaign in 18 Months
Travel Oregon is launching its first out-of-state advertising since the start of the pandemic with the return of its animated “Only Slightly Exaggerated” campaign. The message reminds Oregonians and potential visitors of the awe-inspiring vistas, abundant outdoor recreation and cultural richness of the state.
“The impact of COVID-19 on Oregon’s tourism economy was dramatic and immediate as travel halted and stay-home orders were put in place to protect public health,” said Todd Davidson, CEO of Travel Oregon. “We are pleased to be in a position 18 months later to reintroduce Oregon to travelers and remind them of the experiences our state has to offer, as part of a larger strategic effort to support economic recovery in our communities that rely on tourism-related spending.”
The original film received more than 38 million views. The new 1:45 minute ad introduces a cast of real Oregonians from CJ McCollum and Bill Walton toasting at a scenic Willamette Valley winery to George Fletcher on horseback at the Pendleton Round-Up.
- ◦People
- ◦Economy
