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Toys”R”Us Plans Nationwide Expansion for 2024
WHP Global, parent company of Toys”R”Us, announced a partnership with Go! Retail Group to roll out Toys”R”Us flagship stores nationwide in the U.S. beginning in 2024. In addition, WHP is set to bring Toys”R”Us to the travel industry with a new retail experience for airports and cruise ships. The first Toys”R”Us airport store will open in November at Dallas Fort Worth International Airport through a partnership with Duty Free Americas.
“The Toys”R”Us brand is growing fast and our expansion into air, land and sea is a testament to the brand’s strength,” said Yehuda Shmidman, chairman and CEO of New York-based WHP Global. “Since acquiring Toys”R”Us, we have increased our global retail footprint by more than 50% with openings in the United States, United Kingdom, India, Dubai, and Mexico. We now have over 1,400 stores and e-commerce sites across 31 countries, and as we head into 2024, we are excited to bring Toys”R”Us to consumers everywhere.”
Toys”R”Us marked its return in the U.S. by opening a 20,000-square-foot flagship at American Dream in 2021, followed by the launch of 452 Toys”R”Us shops at Macy’s stores nationwide in 2022. In partnership with Go! Retail Group, Toys”R”Us flagship stores will open in prime locations complementing the existing retail footprint at Macy’s.
- ◦Development
