Toys ‘R’ Us Reportedly Preparing for Liquidation

Toys ‘R’ Us is reportedly prepping to close all of its U.S. stores. The liquidation rumors began circulating as attempts to restructure through the bankruptcy process appeared to stall. The fate of roughly 800 U.S. stores could be revealed as early as today, when a bankruptcy hearing in Richmond, VA is scheduled.

The Wayne, NJ-based company announced plans to close 184 stores as part of a September chapter 11 bankruptcy filing. The company was working with creditors to restructure roughly $5 billion in debt, and secure an investor. The Wall Street Journal reported the big box retailer now is also considering bids to liquidate the remainder of its U.S. locations.

Liquidation may benefit parents seeking deals on toys, but it is expected to be a big hit to toy makers. Public filings by Hasbro and Mattel show Toys ‘R’ Us accounted for nearly 10% of their overall sales.

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Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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