Toys ‘R’ Us Initiates Liquidation Sales at 144 Stores

Liquidation sales commenced Wednesday at Toys R Us and Babies R Us stores as part of the retailers’ bankruptcy restructuring proceedings. The Wayne, NJ-based toy chain, which filed for protection in September and indicated last month it would shutter 175 stores, revised downward the closures to 144.

In addition to merchandise in the stores, store fixtures and furniture are up for grabs at the stores slated to close. Initially, discounts on items will be as much as 30% off.

The company is seeking to climb from beneath a $5-billion mountain of debt. The company indicated it plans to shut down most of the stores in mid-April. As part of the process to gain solid footing, Toys R Us also envisions freshening up a number of existing locations, including co-branding some as Toys R Us and Babies R Us stores.

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Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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Toys ‘R’ Us Initiates Liquidation Sales at 144 Stores

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