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National  + Retail  | 

Toys ‘R’ Us Files for Chapter 11 Bankruptcy Protection

Toys ‘R’ Us Inc. filed for Chapter 11 bankruptcy late Monday, and is asking a judge to grant the giant U.S. toy store chain permission to borrow money in order to pay suppliers. The Wayne, NJ-based retailer is hoping to restructure $5 billion in long-term debt, and salvage what it can from the fast-approaching and critical Q4 holiday shopping season, which accounts for 40% of its net sales.

Toys ‘R’ Us Chief Executive Dave Brandon said, “Together with our investors, our objective is to work with our debtholders and other creditors to restructure the $5 billion of long-term debt on our balance sheet, which will provide us with greater financial flexibility to invest in our business, continue to improve the customer experience in our physical stores and online, and strengthen our competitive position in an increasingly challenging and rapidly changing retail marketplace worldwide.”

The filing is one of the largest ever by a specialty retailer, and reflects the massive changes sweeping across the retail industry. Leading up to the filing, nearly all the company’s vendors sought cash in advance before shipping products, and Toys ‘R’ Us was forced to scramble to raise $1 billion for suppliers.

The retailer said it has received a commitment for more than $3 billion in debtor-in-possession financing from lenders, including a JPMorgan-led bank syndicate, as well as existing lenders.

The company has 64,000 employees and nearly 1,600 stores, which it plans to continue operating as usual.

For comments, questions or concerns, please contact Dennis Kaiser

Connect

Inside The Story

Read more at Toys ‘R’ UsConnect With Restructuring

About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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