
ToneDen Signs HQ Lease at DTLA’s Historic Bradbury Building
ToneDen, a social marketing platform, signed a lease for roughly 3,500 square feet at the Bradbury Building in DTLA. The company’s software helps marketers optimize social media ad buys. It is relocating from Sunset Gower Studios to the historic property in an expansion of its HQ office.
Built in 1893 by gold-mining millionaire Lewis Bradbury, the architectural landmark located at 300-310 S. Broadway is the oldest commercial office building in DTLA. The five-story, 108,103-square-foot property is known for its skylit atrium of access walkways, stairs and elevators, and ornate ironwork.
Madison Partners’ Matt Sprowles represented the tenant. Cushman & Wakefield’s Robert Hooks, Mike Condon, Jr., Andrew Tashjian, Michael Gooch, Kelli Snyder, and Sophia Hwang represented the landlord, Gaw Capital.
Gooch says, “The Bradbury is the creative office hub on Broadway, and ToneDen’s recent lease fortifies that title. Their incredibly successful social marketing platform will mesh perfectly with the other innovative tenants in the Bradbury.”
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