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JLL’s Perez on Healthcare, Medical Office and the Patient Experience

By Dennis Kaiser

Rob Perez recently joined JLL as Managing Director of Healthcare Solutions in the West Region. In this role, Perez will lead regional healthcare development activities, helping hospitals and health systems enhance the patient experience, improve clinical outcomes and drive financial performance through real estate and facilities solutions.

Based in Los Angeles, Perez brings more than three decades of experience in healthcare business development, public and private accounting and sales. Connect Media asked him to share insights about what’s driving the healthcare CRE sector.

Q: What factors are impacting growth of the healthcare real estate industry on the West Coast?

A: There is an ongoing shift from traditional inpatient care to the ambulatory/outpatient setting, which is more favorable in terms of cost per square foot. Identifying and locating properties that are suited to the medical industry could be more difficult and/or expensive to secure. As an example, the San Diego market is experiencing a decreasing supply of suitable ambulatory/outpatient sites, and is land locked.

Additional factors on healthcare real estate will be the ongoing consolidation of major health systems. There is uncertainty if these new, larger organizations will look to dispose of some assets, or if they plan to continue to grow in markets where they have strongholds, which would require securing additional real estate assets.

Q: What elements of real estate concern healthcare practitioners the most?

A: Cost to acquire assets is always a concern by the C-suite, especially with the strong growth in medical real estate valuations that have been experienced over the past few years.  Available supply in the markets served is also on their radar screen, especially if growth in a specific area is in their planning. There will be scrutiny on capital budgeting in years to come as it relates to acquiring real estate assets. Monetization of current assets may be more prevalent, freeing up significant amounts of capital.

Q: What changes to healthcare real estate will we be talking about 12 months from now? 

A: With insurance reform uncertainty, many hospitals and health systems may take a wait and see attitude as it relates to significant capital expenditures, including real estate. They will continue to focus on reducing the cost per square foot of maintaining their facilities, which lead them to explore innovative programs, including full Facilities Management. This measure will enhance patient safety standards, improve clinical outcomes and patient experience, while driving financial performance through real estate and facility solutions. Mergers and acquisitions will also continue to be in play, with increased activity following more clarity around the status of the Affordable Care Act.

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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