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Seattle & Northwest  + Seattle  + Apartments  | 

The Portal Sells for Third-Highest Price/SF for its Size

The Portal, a 56-unit mixed-use apartment building located at 743 N. 35th St. in the Fremont neighborhood, recently sold for $21.35 million, which equates to $690 per net rentable square foot. It represents the third highest price per square foot for a Seattle building with fewer than 100 units. And, The Portal was sold pre-stabilization, closing just 90 days after certificate of occupancy.

The Colliers team of Tim McKay, Dan Chhan, Sam Wayne and Matt Kemper executed a customized marketing campaign on behalf of the mezzanine lender in late spring 2020. The Portal was still under construction at the time, and there was much uncertainty with a global pandemic raging, statewide stay-at-home orders in effect and travel restricted.

The team leveraged Matterport and Zoom to tour out-of-market buyers, and held hard-hat tours with masking, contact tracing and temperature checks for in-person meetings. As a result of this approach, the team was able to create intense competition – conducting 35 in-person tours, collecting nearly 20 offers and ultimately achieving a new record-breaking sales price.

The buyer was a local family office in a 1031 exchange represented by Pacific Crest. McKay, Chhan, Wayne and Kemper represented the buyer for that exchange’s down leg in 2020.

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About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

  • ◦Acquisition
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