Dallas-based De La Vega Development recently unveiled an enhanced vision focusing on wellness and connectivity for The Central mixed-use development. The revised masterplan for the 27-acre project expands health and wellness elements through experiential retail and restaurant spaces, led by creative leasing efforts from Falcon Realty Advisors.
Formerly the site of the Leaning Tower of Dallas, The Central’s development plans were kicked up a notch in response to the global pandemic. This will create more opportunities for outdoor accessibility and health-minded spaces. Many of The Central’s future concepts will border the 4-acre centerpiece park.
“We are thrilled to begin work on The Central, what will become a unique super block in the core of Dallas that is unlike anything else,” says Artemio De La Vega, De La Vega CEO. “Listening to our community, we know we have the chance to deliver what people want the most: the opportunity to be outdoors, to create connections, and to feel safe and secure.”
Falcon Realty Advisors is beginning its efforts to actively market and lease the retail space.
Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM.
In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.