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Television Center Gets New Life as Hollywood Exchange

BLT Enterprises is repositioning its recently acquired 200,000-square-foot creative campus, which the firm has rebranded as the Hollywood Exchange. The property, which currently encompasses 11 buildings spanning 6.4 acres in Hollywood was previously known as Television Center.

In conjunction with this repositioning, the firm is upgrading the campus through strategic interior, exterior and landscape renovations, according to Bernard Huberman, founder and president of BLT Enterprises.  

“This crown jewel asset, which was the original Technicolor headquarters, embodies rich and iconic Hollywood history while presenting opportunities to improve and modernize the space for today’s tech-tainment tenant needs,” explains Huberman, noting that some office suites were already recently renovated by prior ownership. “The campus is located within the Hollywood Media District, which is undergoing a revitalization and attracting a range of tech and media companies. The new name we’ve given the property, the Hollywood Exchange, represents the ongoing convergence of these industries in the area.” 

Upgrades include a renovation of the first two floors of the main building of office suites. The campus also features gated access, production facilities for rent and nearly 800 parking spaces.

Brad McCoy, Dylan Mahood and Conor Wiecking of Lee West LA are the exclusive listing agents and consultants for the Hollywood Exchange.

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Hollywood Exchange

About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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