Tecovas Opens “Flagship” Store in Austin

Tecovas, best known for making cowboy boots, is eschewing the trend of cutting back on retail space and is aggressively pursuing more bricks and mortar locations. 

A new 4,070-square-foot store on South Congress Avenue in Austin marks significant growth in the brand, which has existed since 2015, when it started as an online, direct-to-consumer model. Tecovas is calling the new Austin store, its flagship store.

This location is one of five openings in Q4 alone, and it rounds out a 25 percent increase in the brand’s retail footprint across the entire year. The brand plans to open “approximately 15” more U.S. stores in the next year and a half. Tecovas’ currently has over 20 U.S. retail stores. Earlier this year, the company secured $56 million in funding, bringing the brand’s total lifetime equity funding to approximately $120 million.  2021 was the companies first year with over $100 million in sales.