Boston & New England CRE News In Your Inbox.
Sign up for Connect emails to stay informed with CRE stories that are 150 words or less.
Tech-Savvy Elders Find, Fill Londonderry Senior Residence Prior to Opening
Edgewood Senior Solutions Group of Massachusetts’s senior residence The Baldwin — a Life Plan Community currently under construction in Londonderry, NH — has achieved fully reserved status 10 months before its anticipated opening.
“Our firm began marketing The Baldwin in March 2020, just as the world began shutting down due to the pandemic,” says Heidi Harrison with Illumia, agency of record for The Baldwin. “Contrary to stereotypes, we know that most older adults are tech savvy. We immediately transitioned from in-person events to a live, interactive online format, making The Baldwin one of the first communities in the nation to market itself this way.”
When complete, The Baldwin will include 190 independent-living apartments for adults aged 62 and up and on-site health care. Plans for the site include fitness center, indoor pool, and hot tub; multiple dining venues; multi-use theater/auditorium; art studio and gallery; woodworking shop; library and classrooms and underground parking.
- ◦Development
