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Chicago & Midwest  + North Side  + Retail  | 
WhatsGood grocery store Lincoln Park Chicago

Tech Platform for Farmers Markets Launches Retail Stores

WhatsGood, a technology provider for online orders at local farmers markets, is opening the first in a series of Chicago-based Farm Shops in Lincoln Park on Tuesday. The company plans to open a WhatsGood Farm Shop in every neighborhood in Chicago and New England over the next two years. 

“These unique stores will showcase the finest foods and beverages locally produced by farmers and artisans,” said WhatsGood COO Erin Tortora. “Shoppers will find fresh, healthy, and organic food from sources they can know and trust.” 

WhatsGood has operated in Chicago since 2018 in close partnership with Green City Market, South Loop, and other of Chicago’s best farmers markets. During the pandemic, WhatsGood provided e-commerce and home delivery services to help connect Chicago to its local food sources.  

More than 30,000 Chicagoans use WhatsGood to connect with 400-plus farmers, artisans and chefs from Illinois, Wisconsin, Indiana, and Michigan. 

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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