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Tech Platform for Farmers Markets Launches Retail Stores
WhatsGood, a technology provider for online orders at local farmers markets, is opening the first in a series of Chicago-based Farm Shops in Lincoln Park on Tuesday. The company plans to open a WhatsGood Farm Shop in every neighborhood in Chicago and New England over the next two years.
“These unique stores will showcase the finest foods and beverages locally produced by farmers and artisans,” said WhatsGood COO Erin Tortora. “Shoppers will find fresh, healthy, and organic food from sources they can know and trust.”
WhatsGood has operated in Chicago since 2018 in close partnership with Green City Market, South Loop, and other of Chicago’s best farmers markets. During the pandemic, WhatsGood provided e-commerce and home delivery services to help connect Chicago to its local food sources.
More than 30,000 Chicagoans use WhatsGood to connect with 400-plus farmers, artisans and chefs from Illinois, Wisconsin, Indiana, and Michigan.
- ◦Lease

