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California  + Bay Area  + Office  | 

Tech Leasing Specialist Alex Lassar Joins Newmark in San Francisco

Alex Lassar has joined Newmark as a senior managing director in San Francisco. With more than 20 years of experience representing a variety of occupiers across the technology sector, Lassar bolsters Newmark’s Technology and Innovation Practice Group.

“Newmark’s Bay Area occupier team has a strong track record of creating value for notable technology companies as they scale their real estate strategy globally,” said Jon Mackey, executive managing director, market leader. “Adding Alex’s combination of entrepreneurial spirit, industry insight and global market knowledge will further elevate the solutions we deliver as artificial intelligence and utilizing technology in our day-to-day becomes increasingly important to our internal team and clients.”

Lassar has facilitated millions of square feet of transactions in U.S. and international markets, advising occupiers with strategic, flexible solutions across asset types. San Francisco office leasing in 2024 has reached a post-pandemic annual high, due largely to leasing by technology companies, according to Newmark Research.

Pictured: Alex Lassar.

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Newmark's Lassar

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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