TAG Heuer’s Latest Showroom Features Sleek New Design
Construction is complete on TAG Heuer’s latest retail showroom, located on the second level of South Coast Plaza, 3333 Bristol St. in Costa Mesa. The project for the Swiss luxury watchmaker consisted of renovating the sales area and stock room, cash wrap stations and back-of-house support spaces, according to contractor JRM Construction West (JRM).
JRM incorporated new interior wall partitions, ceilings and flooring. All MEP systems were upgraded to support the new space, and the project also included the installation of a satin-finish stainless-steel frame storefront with a custom 3D backlit surface-mounted TAG Heuer sign and color shield.
“We are excited to continue our premier retail and hospitality work on the West Coast at South Coast Plaza including working with our partners on this project ERI Project Management, Tricarico Architecture, and Design PC and Don Penn Consulting Engineers,” said John Jackson, principal, JRM Construction West.
Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM.
In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.