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New York & Tri-State  + Midtown New York  + Retail  | 

Swedish Luxury Shirt Brand Eton to Open Midtown Flagship Store  

Eton, the Swedish men’s shirts brand, has signed a 10-year lease for a 2,900-square-foot ground-floor retail space at 330 Madison Ave in Midtown. The location is expected to open in the fall of 2023 and will serve as Eton’s flagship NYC store.  

The Class A tower is owned by Munich Re Group and managed by MEAG, spanning 852,000 square feet, is 95% leased and houses tenants such as Guggenheim Partners, JLL, and Munich Re. “Flanked by spectacular new developments, such as One Vanderbilt and the pristine JP Morgan building, Eton arrives at 330 Madison in the midst of an exciting new chapter as rezoning heralds the emergence of a newly energized district,” said George Waldschuetz, MEAG’s senior asset manager.  

A JLL retail leasing team represented Munich Re Group in the lease, while Eton was represented by Norman Bobrow & Company.  


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About Emily Fu

Emily Fu is Content Director of Connect Commercial Real Estate, where she covers the east coast markets, including New York, Boston & New England, and DC & Mid-Atlantic markets. She produces daily news stories as well as longer-form content, ranging from Q&As to thought-leadership pieces. She also writes feature stories for Connect Money. With previous stints at Reuters, Seeking Alpha, and Commercial Observer, Emily has covered the finance side of the commercial real estate industry, technology, media, telecom (TMT), and fashion. She attended the Columbia Graduate School of Journalism and currently resides in Manhattan.

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