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Subtext Launches Work on Student Housing Project Near UW Madison Amid Record Enrollment

Subtext, a vertically integrated developer of multifamily and student housing nationwide, and Stevens Construction Corp. have broken ground for VERVE Madison, a 12-story, 142-unit student housing community serving the University of Wisconsin-Madison campus. Offering a total of 536 beds, VERVE Madison is expected to be completed and open for leasing in fall 2024. 

“With record breaking enrollment and shortage of highly amenitized housing near campus, we saw an opportunity to bring a VERVE project to Madison, giving students a community for both academic success and lifelong memories,” said Brandt Stiles, founder & CEO of St. Louis-based Subtext. 

This new development comes as UW–Madison fall enrollment reflects strong growth and ongoing commitment to Wisconsin families with nearly 5,700 in-state students. This fall, total enrollment reached a record-setting 49,886 students, exceeding last year’s tally of 47,932 students. 


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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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