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California  + Orange County  | 

SteelCraft Plans Second SoCal Container Urban Eatery

Long Beach-based Howard CDM and development partner SteelCraft plans to bring SteelCraft to Garden Grove, CA. The city unanimously approved the urban eatery concept paving the way for the second SoCal location.

SteelCraft Long Beach opened in February 2017, and has quickly found its place as a popular gathering spot. The 15,000-square-foot outdoor culinary venue is built from repurposed shipping containers that house eight vendors offering a range of craft foods and drinks.

SteelCraft founder, Kim Gros says, “It’s truly authentic. People know when they come to SteelCraft, they are getting the best coffee sourced from across the globe, the best beer and the best food. We bring something fresh and new, while preserving the local element.”

The more than 30,000-square-foot project will be built on a vacant 1.9-acre lot in downtown Garden Grove, and is expected to open in 12 to 18 months.

SteelCraft Long Beach

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

  • ◦Development
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