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SquareFoot Grows Space-Search Platform with PivotDesk

Proptech company SquareFoot has acquired PivotDesk, a flexible office space marketplace. PivotDesk will operate as a subsidiary of SquareFoot, which is geared toward helping businesses in their search for office space.

Deal terms were not disclosed. Since 2017, PivotDesk had been owned by Brooklyn-based coworking firm Industrious.

“As we began to look for ways to further establish ourselves as the one-stop shop for all small- and medium-business office space needs, the opportunity to pair PivotDesk’s flexible, space-sharing marketplace with the technology, marketing, and brokerage expertise we have at SquareFoot was an ideal one,” said SquareFoot CEO Jonathan Wasserstrum.

He added, “I look forward to growing our tenant-obsessed, technology-fueled commercial real estate company across the country.” Founded in 2012, SquareFoot has counted Casper, Instacart, Smurfitt Kappa and Madison Square Garden among its clients.


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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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