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Sports Venues Aim for a Higher Goal Beyond Winning

Arc recently entered into a new partnership with sports trade organization Green Sports Alliance (GSA) on the new Playing for the Next Generation (PLAY) campaign. This will help sports teams, leagues, venues and conferences reduce greenhouse gas emissions, work toward net-zero milestones and goals, and bring greater sustainability to the industry.

PLAY launch partners include Major League Baseball, National Hockey League, National Basketball Association, Major League Soccer and the NCAA Pac-12 conference as well as sports venues including SoFi Stadium and Lumen Field (home to the Seattle Seahawks and Seattle Sounders). PLAY participants will leverage the Arc performance platform to track and measure the sustainability performance in key areas and earn recognition for high performance in these categories.

“Sporting venues are some of the most iconic buildings in our communities and have tremendous potential for sustainability impacts, considering the millions of fans that enter stadiums and arenas each year. By leveraging the Arc platform and integrating sustainable design practices, these professional and collegiate sports leagues and facilities will be better positioned to measure their progress in becoming greener, healthier and more resilient,” said Mahesh Ramanujam, CEO of USGBC, GBCI and Arc. “This goes to show that teams can win in more ways than just on the field.”


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About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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