Spire’s Strategic Marketing Efforts Pay Off During COVID

Spire, the $350 million 41-story condominium tower by Laconia Development, has sold 88 homes so far in 2021, exceeding that of any other high-rise in Seattle. The collection of 343 one-, two- and three-bedroom condominiums are close to 50 percent sold with sales and marketing efforts led by Polaris Pacific. The marketing firm spearheaded the sales relaunch with a strategic approach during the pandemic.

While residential real estate sales in downtown Seattle are still recovering, the annual total volume of sales of existing condominiums in the overall market are up 40 percent year-over-year, according to recent data collected from Polaris Pacific. With a median price of $655,000, an increase of 6 percent from 2020 and 22 percent from 2019, the market is making a strong comeback. Similar to most U.S. cities, Seattle has a tight market with the average months of inventory in 2021 hovering at 2.2 months, while average months of inventory in 2019 and 2020 were 4 and 3.8, respectively.

Spire is the closest high-rise to the Space Needle, and the city’s first fully automated parking system that parks cars within a matter of minutes and without a driver in the vehicle.