Irvine-based Sperry Commercial Global Affiliates said Tuesday that it is changing its name to SPERRY and introducing a new logo for its U.S. operations.  For the company’s international operations and expansion, it will be named SPERRY Global.

The new name and logo provide the company with an opportunity for more recognition, more acceptance, and more business.  It will be rolled out immediately to its affiliates.

“The new name reflects not only the industry in which we operate but takes our increasingly competitive and diverse brand and positions us in a more relevant and competitive way,” said Mark Hinkins, global president at SPERRY. “Today we are bigger, bolder, stronger, and better situated within the industry to grow and to be competitive locally, regionally, nationally, and internationally.”

He added, “We are aggressively and strategically looking to expand throughout the United States and internationally. Beginning this year, we are launching our master country franchise program in Australia, Vietnam and India and making them available for select countries around the world.”

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