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Specialty Coffee Shop WatchHouse to Debut in U.S. at Brookfield’s 660 Fifth Ave.

London-based specialty coffee company WatchHouse has signed a retail lease at Brookfield Properties’ 660 Fifth Ave. in Midtown Manhattan. WatchHouse will occupy approximately 1,500 square feet on the ground level of the 39-story office tower which is undergoing a $400 million redevelopment slated for completion in spring 2023.  

“We can’t wait to introduce the beloved London coffee scene to New York City with WatchHouse, the first new retail tenant at the fully reimagined 660 Fifth Ave.,” said Jason Maurer, EVP of national urban retail, Brookfield Properties. “WatchHouse, with its daytime coffee and evening cocktail program, will serve as both a desirable amenity for our office tenants upstairs and a lively addition to Fifth Avenue’s famed retail scene.”  

660 Fifth Ave. will be WatchHouse’s first location in the U.S. In addition to grab-and-go offerings during the day, WatchHouse will also offer an evening program with cocktails and light bites. 


Inside The Story

Brookfield's Maurer

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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