Sovran Self-Storage to Launch $22M Rebranding Plan

Sovran Self-Storage Inc. will rebrand its 563 storage facilities from “Uncle Bob’s Self Storage” to “Life Storage.” The move comes following the Buffalo, NY-headquartered REIT’s $1.3-billion acquisition of LifeStorage LP, on which it has closed. The estimated repositioning cost is $22 million.

The rebranding of the existing Uncle Bob’s Self Storage locations will commence in August and continue on a market-by-market basis into the second quarter of 2017. As signs change and rebranding occurs in each area, the converted stores will be added to the Life Storage website. The existing website www.unclebobs.com will remain operational until all stores are converted.