The owners of the historic Southern California Flower Market’s proposed $170-million expansion of its two-building property in DTLA into a mixed-use development moved forward with the release of a draft EIR. The planned project would consist of wholesale trade, retail, restaurant, office and residential uses.
The new Flower Market building at 7th Street, between Wall and Maple Avenue, is envisioned to replace the existing south building with a 15-story tower containing 323 residential units in 12 stories, as well as three stories of office, retail, restaurant, wholesale flower market and parking. More than 64,000 square feet of office is planned, as well as roughly 64,000 square feet of wholesale and storage along with nearly 18,000 square feet of retail and restaurant space and more than 10,000 square feet of event space.
Construction is anticipated to begin in 2019 and conclude in 2022. The Flower Market would continue to operate in the existing north building during and after the redevelopment.
Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services.
In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company.
In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix.
Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator.
Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements.
Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.