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California  + Los Angeles  + Retail  | 

SoCal Consumers Spend $20.6B at Fashion & Beauty Retailers

Southern California residents spend, on average, more than $15 billion annually on apparel. New research by Los Angeles-based CBRE shows the Greater Los Angeles region makes up $8.6 billion of that on average per year.

An additional $5.6 billion is spent annually on beauty products and services, a category buoyed in part by several high-street retailers in affluent Los Angeles markets. Personal brand is important to SoCal residents, and in the interest of cultivating that, many still prefer to shop in person instead of online, writes CBRE.

Yet, in spite of the undeniable popularity of online shopping, an impressive 45% of SoCal’s adult population claimed to have shopped for clothing in a department store in the last six months, while only 2.3 million (17%) purchased clothes online, according to a recent survey by ESRI.

CBRE points out that in the age of e-commerce, it is important to note that brick-and-mortar stores continue to play an important role in providing shoppers choices and experiences, as the retail sector continues to evolve in this new omni-channel era.


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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.

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