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California  + Industrial  | 

Small Industrial Goes Big in Inland Empire (Pt. 2)

By Dennis Kaiser

Connect Media takes a deep dive into the Inland Empire CRE market with CBRE senior industrial analyst Jamil Harkness. His insights into the small industrial market sector reveal a number of interesting trends and opportunities. Here is the second in a series of Q&A’s with Harkness, the first part can be found here, Q&A 1.

Q: Which markets are outperforming the rest, and which are under-performing?

A: The small industrial market in the Inland Empire West continues to outperform the Inland Empire East due to the amount of big-box industrial users in the submarket. The larger presence of big-box users in the Inland Empire West has contributed immensely to the surge in activity for small industrial product, as well, as many of these smaller users service the big-box industrial users in some capacity. Since 2015, gross activity in the small industrial market totals more than 14.9 million square feet, with the Inland Empire West accounting for 64% of the activity. As big-box industrial users continue to gravitate to the East, activity in the small industrial market will grow in accordance.

 Q: How does the tenant base in the last cycle differ from the tenant base in the current cycle?

A: During the previous cycle, the tenant base was centered around home construction as there was rapid growth in the investment of residential developments. In the current cycle, the tenant base is centered around e-commerce support. With proximity to the ports and the presence of numerous e-commerce giants throughout the Inland Empire region, small users are now supporting this activity to a large degree, ranging from packaging to logistics users. For example, third party logistics (3PL’s) activity has steadily increased, almost going unnoticed due to the emergence of major e-commerce players.

Q: What is the key fundamental difference between the Inland Empire East and Inland Empire West?

A: The small industrial market at the grassroots level is driven by private funds from local entrepreneurs in the area, which is a key differentiating factor when comparing innate market fundamentals in the East and West. Proximity to a strong affluent entrepreneurial demographic translates to more private funds for industrial activity and development. For example, Ontario and Rancho Cucamonga are cities in the Inland Empire West that have strong affluent entrepreneurial demographics, helping support the sizeable small building industrial base. Conversely, cities in the East, outside of Riverside, Corona and Redlands, lack a strong affluent private entrepreneurial demographic conducive for supporting a large thriving small industrial market.

CBRE's Harkness

CBRE’s Harkness

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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