Atlanta-based turnkey esports providerSkillshot Media has announced plans to create a highly connected esports gaming hub at Uptown Atlanta, the 47-acre mixed-use community being redeveloped by Rubenstein Partners.

Skillshot will relocate its Alpharetta office and production studios to Uptown and partner with Rubenstein to establish Atlanta’s new go-to destination for esports events. Skillshot’s new space will also provide classroom and training space for local students. Located within Uptown, Skillshot’s space will serve as a production studio, collaborative learning center and retail space. At the ground level, Skillshot is working with Rubenstein to program the 35,000-square-foot office atrium to become Atlanta’s premier venue for esports events.

“With this partnership, Skillshot at Uptown becomes the Metro Atlanta hub for digital media, gaming, and esports,” said Todd Harris, CEO at Skillshot Media. “The Rubenstein vision for Uptown as a high-tech and high energy mixed-use environment is a perfect match with Skillshot Media’s aspiration to foster community engagement with gaming. The gaming industry, at $180 billion, is bigger than movies and North American sports combined.”

Uptown Atlanta is a transit-oriented, 47-acre mixed-use community that connects directly with Marta as well as the city’s major pedestrian trails, such as the forthcoming Atlanta BeltLine and the South Fork Trail. Redevelopment plans include upgrading building facades, streetscapes and greenspaces; activating the property with local retail, artist galleries, restaurants and events; and attracting office tenants who value working in a vibrant mixed-use environment.