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California  + Retail  | 
Freestanding Restaurant Sells in West Suburban Chicago

CBRE Report: Shifts Spur Overhaul of U.S.’s Food & Beverage Industry, CRE it Occupies

U.S. consumer spending and demographic patterns suggests significant changes are in store for food-and-beverage operators and the real estate they occupy. Among the insights from Los Angeles-based CBRE’s new report on the F&B sector include a greater push for convenient, prepared foods, a growing millennial influence, and the emergence of inner-ring suburbs as the industry’s hottest market.

“The food-and-beverage category claims nearly 25% of retail sales in the U.S., and few other sectors have expanded their presence in shopping centers as quickly as restaurants and grocery stores,” said CBRE’s Melina Cordero, Global Head of Retail Research. “But this sector is just as susceptible as others to sweeping demographic changes, which we’ll see influence real estate through formats such as grocery-restaurant combinations, more kitchen-only outlets and delivery services.”

The F&B sector is undergoing rapid evolution due to demographic shifts, economic factors and automation. Interestingly, the implications of those changes to the CRE sector are revealing.

CBRE’s report notes F&B activity in retail real estate has mirrored its growing share of total retail sales over the past 10 years. Shopping malls particularly have had significant growth in F&B space. Restaurants (excluding food courts) currently occupy an estimated 43 million square feet of mall gross leasable area, up 18% or 6.6 million square feet from 2007.

CBRE’s predictions about the near-term outlook for the U.S. restaurant and grocery industries and potential implications for retail real estate include:
– Neighborhoods on the edge of the urban core will become even hotter F&B destinations
– Growth of single-person households will boost demand for convenient dining
– Spending in restaurants and grocery stores will outpace other soft-goods categories for the next five years
– Millennials’ spending on F&B will exceed all other generations within 10 years

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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