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Texas  + San Antonio  + Retail  | 

Shift Goes into High Gear with New Texas Markets

Used car e-commerce platform Shift recently launched a new market for consumers to buy its cars in Texas. With this launch, consumers in the Austin-San Antonio region can now buy and sell vehicles directly with Shift, using the company’s direct-to-consumer at-home service.

Austin-San Antonio is the first full-service market in Texas where consumers can purchase cars from Shift. This adds to the four markets in the state where owners can sell vehicles directly to the company as well.

“It has long been our goal to be able to serve the communities of Texas with a fair accessible process for purchasing a vehicle,” says Toby Russell, Shift co-CEO. “We believe Texans are ready for a smarter way to buy used cars and we’re excited to be able to offer that.”

Car shoppers across the state can access Shift’s online purchase process and those in the greater Austin-San Antonio area can take advantage of its at-home test drive service as well. Through the Shift website, customers can shop cars in the local area and schedule a test drive. A Shift concierge will then drive the car to the customer’s location and allow the customer to test drive in a socially distanced way.

To purchase, the buyer will complete the transaction on the spot through an iPad, including optional financing and vehicle protection plans. The test drive-purchase process is approximately one hour start to finish.

With this newest addition, Shift now provides its in-person buyer experience in seven markets across the western states of California, Texas, Washington and Oregon.


Inside The Story

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About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.