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National  + Digital Infrastructure  |  October 22, 2025
Paul Bubny
By: Paul Bubny

SharpLaunch: CRE Marketing is Driven by a Focused Strategy

Analysis of commercial real estate property listings hosted on company websites shows that 92.1% of visits originate from two main channels: direct website traffic (58.5%) and email campaigns (33.6%), SharpLaunch said in its newly released 2025 industry report, The State of CRE Marketing 2025. “This highlights that effective CRE marketing is driven by a focused strategy — not broad distribution — where high-quality content fuels engagement,” the report stated.

The company analyzed user data from thousands of CRE listings to uncover insights about email marketing performance, traffic sources and conversion optimization. The analysis includes data from local and regional firms as well as global institutions marketing properties for sale and lease across all major asset classes. Insights are based on activity recorded between January and August 2025 from SharpLaunch platform users.

The analysis found that CRE email campaigns perform significantly above industry benchmarks when they include specific financial details in subject lines. These include price, cap rate and industry terminology

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).
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