Sharper Image Acquired for $100M
Irvine, CA-based ThreeSixty Group acquired New York-based Sharper Image from Iconix Brand Group for $100 million. The company, which has licensed Sharper Image since 2008, represents 70,000 retail stores.
Sharper Image had more than 300 retail locations before its 2008 bankruptcy, subsequently emerging as an online retailer and supplier of branded products to such retailers as Best Buy and Bed Bath & Beyond.
ThreeSixty says it will increase “strategic investments” in Sharper Image product development, design and marketing. It also believes the iconic brand can be leveraged into new categories and geographies.
ThreeSixty recently acquired FAO Schwartz, and its portfolio also includes Discovery Kids and Animal Planet.
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