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Shake Shack Plans to Ramp Up Expansion in 2021

Shake Shack on Tuesday announced aggressive plans for expansion during 2021, rolling out twice as many company-owned locations this year compared to 2020. The New York-based restaurant chain revealed the plans while discussing fourth-quarter results, which improved on previous quarters.

“We are targeting an acceleration of new Shack development and expect to open a total of 35 to 40 domestic company-operated Shacks in 2021, with timing more towards the back half of the year due to COVID-related volatility,” said CEO Randy Garutti.

The company also plans to open 15 to 20 new franchised locations internationally this year. During 2020, Shake Shack opened a total of 20 company-owned stores.

“We also plan to build our first drive-thru Shack later in 2021,” Garutti said. “Our evolving designs focus on enhancement of the guest experience by implementing friction-reduced order and pickup areas across all formats.”

The company recently launched curbside pickup.

For comments, questions or concerns, please contact Paul Bubny

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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