Serif Looks to Ignite Mid-Market Area

Serif, the residential component of a mixed-use development, is now complete. The development is comprised of 242 condominiums, The LINE Hotel, retail and dining experiences, and the legendary Magic Theatre located in the Mid-Market neighborhood, according to L37.

With prices starting in the low $500,000s, Serif is already getting strong interest from homebuyers. More than 40 residences are under contract since the sales gallery opened in June. Serif offers studios, junior one-bedrooms, and one- and two-bedroom residences ranging in size from 450 to 1,200 square feet.

“With Serif being at the center of the renaissance now underway in San Francisco’s Mid-Market neighborhood, our goal is to reignite the area while staying connected to its rich history and culture,” said Joy Ou, managing partner of L37. “The Serif experience is bringing back the allure of Mid-Market by reawakening the theater, dining, retail and nightlife scenes that culminate into a thriving, interesting and inspiring place to live.”

Located on the corner of Market and Turk, the design of the 12-story building is the result of a collaboration between conceptual architect Bjarke Ingels Group of Denmark, architect of record Handel Architects of San Francisco and interior architect IwamotoScott, also of San Francisco.