Sentry Insurance is bringing 30 new jobs to El Paso by the end of this month and plans to employ more than 300 employees by 2028. The company is hiring claims and customer service representatives, managers, support staff and information technology workers to staff its newly-leased 60,000-square-foot service facility at 1575 Resler in Northwest El Paso.

Sentry was looking for a location in the western U.S. with a bilingual workforce to grow the company’s customer base and cover additional time zones. El Paso Mayor Oscar Leeser says Sentry came to the right place, “We are the largest bilingual city in the nation, and I think it’s really important that we continue to share our love and our talent for our heritage and our community.” The office is set to open in early 2023.

Sentry has 24 field and regional offices throughout the United States and employs more than 4,900 people.