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Self-Storage Market Normalizes After Pandemic-Era Sales Records

The self-storage sector is adjusting to normalized transaction volumes, stable capitalization rates, and moderated rent growth after the record-setting activity of the pandemic era. That’s according to Cushman & Wakefield’s H1 2025 Self Storage Market Report, released Friday.

Total transaction volume reached $2.85 billion in the first half of 2025, less than 1% higher than the same period in 2023 and consistent with pre-pandemic trends. Between 2020 and 2022, self-storage investment surged to nearly $50 billion, far exceeding the $35 billion transacted in the seven years prior.

“Investor interest in self-storage remains strong, even as the market moves into a steadier cycle,” said Tim Garey, managing director and practice group leader, self-storage at Cushman & Wakefield. “Valuations have moderated, but long-term fundamentals and demand drivers continue to underpin confidence in the sector.”

He continued, “While market conditions have normalized, the appetite for self-storage remains resilient. Investors are increasingly targeting secondary markets and value-add opportunities, positioning the sector for steady activity into 2026.”

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Cushman & Wakefield's Garey

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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