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Seattle Expansion Equates to HQ2 Presence for Salesforce

Salesforce’s recent $15.7-billion acquisition of Tableau Software is likely to translate into a number of impacts that serve to drive Seattle’s commercial real estate market. To start with, the announcement that the San Francisco-based software company will plant a flag in Seattle speaks volumes about its intentions to compete with rivals Amazon or Microsoft for a headquarters-type real estate profile. It also will be a quest for top talent.

In prepared conference call remarks discussing the deal, Salesforce co-founder and co-CEO Marc Benioff (pictured) said, “Seattle will become our second headquarters of Salesforce. It’s going to be our HQ2, if you will.”

Salesforce’s Seattle presence already encompasses more than 1,000 workers. The acquisition of Tableau adds talent, as well as gives Salesforce a key geographic foothold in a region long coveted by Benioff. It also serves notice that the West Coast has emerged as a larger tech hub, spanning from the Bay Area and now to Seattle.

NKF’s Kevin Shannon says, “It’s another example of a major Northern California technology company recognizing the talent and comparative affordability of the Puget Sound region. Many Bay Area tech companies like Facebook and Apple have already replicated their Bay Area footprint on a smaller scale in Seattle. Office space and housing is approximately 60% the cost of the Bay Area while after tax income levels are similar.”

Tableau’s HQ will remain in Seattle’s Fremont neighborhood in NorthEdge at 1621 N. 34th St., across Lake Union from Amazon’s HQ and Google Cloud’s new complex. The data visualization company has roughly 2,000 employees in three Puget Sound locations.

Connect Bay Area is coming up July 18, 2019 at the Grand Hyatt San Francisco. Get more information, and register to attend on this link.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.

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