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Seattle & Northwest  + Seattle  + Retail  | 

Seattle-Based Sur La Table Closing Stores in Bankruptcy Proceeding

Seattle-based Sur La Table plans to close 56 of its 121 stores as part of a Chapter 11 bankruptcy filing, largely due to impacts stemming from the COVID-19 pandemic. The privately-held retailer plans to execute a restructuring and going-concern sale of the company, which is subject to Court approval.

Sur La Table also indicated it agreed to sell the remaining stores to affiliates of New York-based Fortress Investment Group, which is working in partnership with STORY3 Capital Partners. The new investors bring capital and deep consumer expertise, which it believes will empower Sur La Table to unlock significant growth opportunities. Following the sale, the company will include its successful retail stores, popular in-person and online cooking classes, and its thriving eCommerce business.

Jason Goldberger, CEO of Sur La Table says, “This sale process will result in a revitalized Sur La Table, positioned to thrive in a post COVID-19 retail environment.”

The cookware and kitchen chain got its start in Seattle’s Pike Place Market in 1972.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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